Posts Tagged ‘important’

Business Plan – It’s Important!

www.freebusinessplan.info Free Business Plan Templates available for subscribers. This is a fun way of letting you know how important a business plan is in creating a successful business. -

Writing a small business plan begins by finding a format to follow, as there can be as many as 14 sections to complete, and researching sample business plans can help illustrate all of the information required. Write out a business plan to gain direction and to generate funding with advice from a business owner in this free video on business. Expert: John Niemira Bio: John Niemira is a business professional who has been in the business industry for many years. Filmmaker: Michael Burton

IMPORTANT STEPS IN WRITING A BUSINESS PLAN:

IMPORTANT STEPS IN WRITING A BUSINESS PLAN:

Writing a good business plan requires a lot of time. Business plan is a roadmap of success for any startup, as well as an already established business. It tells where you are, and where you want to go.
Below are some important steps to writing a business plan:
• Research: Research what is needed by your audience; what can lead your business to success.
• Concept: Develop the concept of your business in your mind; it contains information about your business and your product or service; in short, overview of your business.
• Establish your vision/mission: After establishing the concept, establish vision/mission of your business. Establishing mission/vision helps you to focus on one point.
• Goals and Objectives: Set goals and objectives of your business.
• Create outline: It contains information about the company & industry, products & services, market, management, financial plan and funds required.
• Products/Services: Description of products or services and there features and benefits are included in this section. Be careful in writing about features and benefits of your product/service, it should be based on true.
• Define target market: It contains proper research about market; you should have knowledge about your target market.
• Know your target customers: It is one of the most important steps of writing a business plan, as well as for stating a business. You must know about your customers, their needs and desires.
• Demand for your product: Before spending large amount of capital, research demand for your product. For successful business, it is necessary that the demand for your products/service exceeds supply.
• Competitive analysis: This includes description about your competitors. You must have proper knowledge about your competitors for running successful business.
• Marketing strategy: This section includes sales target, future products, budget for marketing, sales tactics, etc.
• Financial projection: It contains your financial highlights, break-even, statements and use of funds.
• Review & Editing: When you are done writing a business plan, it is necessary to proofread and edit it where required.
Writing business plan is not easy, but by following above important steps, one can write a good business plan that leads there business to success in future.


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The 3 Most Important Sections of Your Business Plan

The 3 Most Important Sections of Your Business Plan

Small business owners spend countless hours writing business plans that are used for numerous reasons including: internal strategic planning, capital raising efforts, and even business plan competitions. Different sections of the business plan are important for different purposes, but there are 3 parts of a business plan that are important no matter the intended purpose of the plan.

Executive Summary – The executive summary is the first two pages of your business plan and should be used to intrigue and compel the reader to ask for more detail.  If you don’t have a powerful executive summary it does not matter how great the rest of your business plan is because no one will even read it.  Choose your words carefully in the executive summary.  After each section you should ask yourself “So What?”  Every word must have purpose in the executive summary.

Business Model – Whether your business plan is for your own internal use, a banker, or for an outside investor, your business model must be clear and concise.  If you have a complicated business model you need to dumb it down to a one or two sentence statement.  A great example is Google.  Google has a complicated business model, and yet you can sum it up with the following sentence, “Google provides users with a free access to information in exchange for the ability to display relevant advertisements.”  Similarly, you should simplify your business model into an easy to understand statement.

Cash Flow Projections – Cash is king for you, for your banker, and for your potential investor, so your cash flow projections will be a vital piece of your business plan regardless of its ultimate purpose.  Your revenues may be growing 100% year over year, but if you run out of cash your business will cease to exist.  You may need to utilize a free small business counselor at your local SCORE or Small Business Development Center (SBDC) to assist you in creating cash flow projections.  Your tax dollars have already paid for your local SBDC counselors, so take advantage of their valuable services.

Depending on the purpose of your business plan some sections may not provide adequate value for you to justify spending significant time and resources in their development.  There are 3 sections of every business plan that will be valuable to its users no matter the purpose: the executive summary, the business model, and your cash flow projections.  So remember to focus on these three sections as you go through the business planning process.

Hey!  My name is Adam Hoeksema.  I am the Client Services Manager at a technology based small business incubator.  If you are working on an executive summary for your business plan, make sure to go to my website at www.theexecutiveplan.com and download my special report on how to write a powerful executive summary.


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Five Important Reasons Why Small Business Marketing Online is a Top Choice

Five Important Reasons Why Small Business Marketing Online is a Top Choice

Setting up a business requires a lot of resources to tap into. Money, time, effort, location, and advertising means are just a few things which any businessman should consider. In addition, risks are always present to keep your overly optimistic, albeit hopeful ideas at bay.

For those who are still learning the tricks and trade of handling business, it is a wise decision to hone your skills first with small business marketing online. Here are the reasons why.

Contrary to what many may think, setting up your own website for small business marketing does not require you to be so proficient in computer programming like it was your only hobby. Many web servers and hosts offer a wide array of templates and options so that user experience in web designing could be done with simple clicks, and drag and drops. Help tips and tutorials are also offered to maximize user know-how.

Since the setting is in a virtual world, the return of investment for your small business marketing is not limited to profit alone. A lot of return of investments would also be through experience and lessons learned through practice marketing. This is an invaluable return which no amount of lessons could offer. Furthermore, where else would you be able to practice actual marketing and internet proficiency than through this method?

There are tons of websites which offer tutorials for added tips, forums for other user input, as well as ready made templates and programs to be added to your website. Depending on the web host, features of user friendly actions and mini programs are made available to customize your website into a more attractive and more efficient portal for small business marketing and profitability.

Because the cost for setting up a virtual store is already negligible, thanks to free web hosting services, you have already saved a wad of cash. Furthermore, you do not have to pay a monthly rent for your place, though you still have a little expense for the internet service. More or less, the risks you may only lose would be the time and effort you spent online. Even if that might be the case, you still learned small business marketing proficiency through experience and also gained new technological knowledge in website management. It is still a win-win situation.

You do not need to open your virtual store 8 hours a day, nor conform to the usual business hour schedule. You also do not need immediate store attendants or promoters for your products. Online small business marketing tools are available either in the internet, or with the web server, giving you access to promote your products online with a click of a button.

With all these reasons that still guarantees you of something gained both in small business marketing and computer proficiency, there is no reason why anyone wouldn’t try doing business online.

Tired of spending countless hours on social networks, online marketing, and SEO? Discover the #1 secret only the “gurus” know about automated social media marketing.


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Online Business Planning ? Why Is It Important?


by AIDG

Online Business Planning ? Why Is It Important?

Plans are very crucial in every business. Without it, you will not have a clear way in managing your business systematically. It will serve as your guide in meeting the goals of your business and achieving success. For this reason, it is very important to plan your business carefully in order to have a clear set of strategies in meeting your goals. In terms of online businesses, whenever you are starting it or already managing one, planning is very significant in succeeding it. Even though the world of internet is very stable, on the other hand, there are lots of businesses appearing in it everyday. This fact makes any newly started business unstable upon beginning, so online business planning is foremost needed in surviving the online market.

Upon planning your online business, it is helpful to read first some informational articles about starting up an online business. There are lots of articles around and it is even now available in various forms of eBooks. In reading it, make sure to understand its every aspect that can be beneficial in formulating a plan for your business. You can also read some business plans offered for free in several websites. In searching for helpful articles upon planning your business, you must first finalize the kind and type of your business since business plans are categorized according to the kind of business. Examples of categories are food business, clothing and accessories, electronic gadgets and a lot more. After you have determined the kind of online business that you want, then, you must gather all the related articles that you think are useful in planning your online business. Sort it according to importance and combine it all in order to come up with a set of tactics useful in managing an online business. Online business planning is truly a worthwhile step to accomplish before starting an online business, so take it seriously as this can be your key in achieving success.

In starting the plan of your online business, set first the time frame of your plans. You must give yourself a deadline schedule so you can be directed in formulating your plans. Upon searching for sources, you can freely utilize the internet for relevant information. You can also ask advice from experts or from those who have already started up an online business. Remember that testimonials and advices are the most important part of your business plan since no other knowledge can match the learning gained from actual experiences. Then, after you have finished your online business planning, make sure to compile and follow it strictly. A business plan is worthless if you don’t have plans in following it so be strict in yourself in terms of making it as guide in your online business. On the other hand, you can still modify it whenever you have found certain points inappropriate for the flow of your online business. Just keep in mind that planning your online business is a significant step in achieving success to your chosen line of business, so take it as serious as possible.

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Engineering Business Plan is more important in a Recession

Engineering Business Plan is more important in a Recession

How is the recession affecting your business? Do you have more business or less? When do you expect the economy to recover? Initially, the recession caught many engineering firms unprepared for the rapid decline in business. Are you sure that the current and expected market changes are reflected in your business plan? These are all questions that need to be answered in your business plan; your company’s business road map.

It might surprise you that most business owners know that they need to have an up-to-date business plan. But many entrepreneurs can not seem to find the time required for reviewing and making the necessary analysis to keep it current. So if you have not already, now is the time to review your plan and periodically make modifications.  

During a slump in the economy it is imperative to manage your business as proficiently as possible. Most engineers have extreme technical skills, but not necessarily the same level of business skills. An engineer will have spent 8 to 10 years in college and post graduate training before being licensed as a Professional Engineer without ever taken one class in business.

When the projection of incoming revenues slow or stop coming in the door your first reaction is to find more clients from the same source and second to cut costs by downsizing. This may not be the right business steps to take. Usually the better action is to re-examine each of your markets and clients in those markets, and to determine if those markets change in direction is temporary or long term, and then to careful review your company’s services and products. Operating any business should be a constant review of the process of that business, and whether it is operating at its best. Mistakes in the operation of the business during the good times are easy to compensate, but during the not so good times the same mistakes can close the business. A careful review may also show that your company is relying on one market to heavily and may need to diversify into other markets.

The kitchen table sketch may have been the beginnings of an engineering business plan, but as the company continues to operate and grow, the business plan needs to be formalized and updated periodically. The engineering business plan is nothing more then an outline, summarizing how the company will operate to be a successful business. Within the plan there are estimates based on industry research and personal experience which determines how much the company can expect to profit. This is established by quantifying the amount of services and products to be sold minus the expenses. It is one of the business owner’s primary responsibilities to work on the business through the process of reviewing and updating the business plan.

A business plan describes the direction and purpose of the engineering firm. Without a plan the company can and often will wonder aimlessly, and may eventually fail. A slowing economy can be very damaging to poorly structured companies whether they are large or small.  These companies are usually not in a position to handle the changing market conditions, and end up closing their doors. The stronger companies are usually better managed with an operations plan in place to handle the ups and downs of the economy or the changing target market conditions.  Companies following good business plans whether small or large tend to survive a recession, and are set to expand during the economy’s recovery period.

There are numerous sources of information, including books, computer software, and websites on the subject of business plans. Unfortunately most of these sources address the generic business such as retail or service businesses.  There is no business like a professional service business like engineering.  

A very good resource is the United States Small Business Administration website www.sba.gov. According to the website, the minimal requirements for a business plan are as follows:
1.    Description of the business: What is the structure of the business, and what are the services and products it provides?
2.    Marketing: What are the potential clients and how will the business communicate with them?
3.    Finances: What are the expected revenues sources and what are the expenses? Also what are the potential profits and losses?
4.    Management: Who are the key personnel and who is responsible for the various functions of the company?
Making good use of a up-to-date business plan is on of the best ways to attack the recession. It is no time like now to review and, if necessary, update your business plan. Write out the strategies that will improve all four areas of your business. Next implement those strategies, and monitor their daily, weekly, monthly, and quarterly results. And lastly, make adjustments in those areas in the plan that are not meeting your expectations.

In this article Joe Haun, PE reviews the importance of the <a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://www.engineeringbusinesspubs.com/ebp_seminar_016.htm”>engineering business</a> plan. To learn more about the business of engineering, and quickly receive your engineering CEU’s and PDH’s through online training, visit: <a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://www.engineeringbusinesspubs.com/ebp_seminar_004.htm”>Engineering Continuing Education</a>.


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