Archive for the ‘Marketing’ Category

SEO Search Analytics on Local Small Business Marketing

A newly built website is expected to be search engine optimized. For a couple of days or weeks, it stays on the top rank of search engine results page.  But more and more websites are being developed and optimized every day. It comes to an extent that when a website ages, it decreases in rank. This is a disappointing fact to website owners.

 

Search analytics aim to address this concern. With search analytics, search engine statistics are evaluated and appraised to maintain the page ranking of the site. Search analytics is the study of the market trend volume to improve search engine marketing and search engine optimization. It is also done through reverse searching to study the keywords of the competition.

 

Keyword monitoring is part of search analytics. Through this, the website owners and SEO experts maintaining the site sort out the keywords which are effective and which are not. Because local business and local market colloquialism also advances, new keywords are added. Advertisement history and spending statistics, together with website comparisons, are also included in search analytics.

 

In search analytics, data gathering is very important. There are many ways of collecting relevant data although it depends on certain geographic locations. Global search engines such as Google provide Google Trends and Google Insights from which data can be gathered. Data can also be collected from ISP’s, phoning home software, and scraping search engines. These accumulated data can be of extreme help in local SEO marketing analysis.

 

Data collection for local SEO marketing search analytics must be observed with accuracy. Inaccurate data could lead to wrong data analysis and inappropriate SEO solutions. Scraping keywords can result to highly accurate results in unpaid, organic results. But for paid results, it might not always be. Accuracy of data is influenced by several external factors such as data collection method, time of data gathering and the type of service used.

 

Search analytics also help in understanding the local small business marketing conditions. With search analytics, the popularity of products and services can be gauged. The result of this analysis shows the overall performance of SEO marketing.

ANZ Small Business TV Commercial. Action packed, stunt ridden TVC produced by M&C Saatchi. www.anz.com ANZ Small Business

A small business marketing tip to grow profits with ease

Which small business marketing tip do you use to grow your profits?

I love that question. Usually, I collect my favorite best tips in a piece of paper and I use them every day to sell more products.
Take a look below…

Market your products or services to your target
audience. For example, don’t try to sell a football
in a cooking magazine.

Make copies of your web site in many different
languages. This’ll allow foreign speaking people to
read your web site and advertisements.

Send greeting cards offline or online to customers
on holidays. You’ll get the chance to increase your
orders by including your ad inside the card.

Give your customers a surprise bonus for buying.
When you give customers more than they expect,
there is a good chance they will buy from you again.

Give other businesses the option of selling your
product. It could be a simple joint venture deal or
an affiliate/associate program.

Think of new ways to attract people to buy your
products or services. You could add on extra free
bonuses, delivery options, payments options, etc.

Give people the option of buying other products
or add on products when they decide to buy your
main product or service at the point of sale.

Follow-up regularly with all your prospects and
current customers. When people see your ad more
than once they are more likely to buy.

Learn sales ideas from reading and studying other
business’ advertising and marketing material. It
could be ads, brochures, tv ads, sales letters, etc.

The best small business marketing tip to make more orders is staying in touch with your current customers. Guaranteed.

Massimo D’Amico is an Italian computer teacher. He has created free ebooks. He offers free resources for website owners and affiliates to increase profits. www.internetbasedhomebusiness.net/internet-affiliate-marketing

NOTE: You have permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the “About The Author” resource box.

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Internet Business Marketing Ideas to Pull in Website Sales

To prepare to pull in more sales from your website it is a sensible internet marketing idea to have a stat counter on your website or use Google Analytics so that you can see, inter alia, exactly where your traffic is coming from, the keywords being used, the entry and exit points from your site, the number of pages they visit and how long a visitor stays on your online home business website.

These statistics will help you fine tune your website to encourage visitors to stay longer and explore your website and to either make a purchase or sign-up for your newsletter or affiliate program and ultimately pull in more sales from your website.

The bounce rate referred to in Google Analytics means that visitors go no further than the page they entered your site on. If your bounce rate is high it could mean that you are targeting the wrong keywords and they are arriving at a site that they have no interest in.

Perhaps the colour is off putting or there is nothing to grab there attention in the top fold of your website that is visible in their browser when your site opens. Is your site easy to navigate? Can they get back to the home page once they click on a link to another page of your site? Put yourself in your visitors’ shoes and take a tour of your own website to find out! These are all areas you could look at and make gradual adjustments to entice the visitor to explore your website.

You could change the position of the products or opportunities that you are offering. It is amazing what can happen when you change two links around or move a banner to another position on your website.

Be sure to have a call to action on your website and make it highly visible so that it attracts the people’s attention and makes them click.

An internet marketing idea that a lot of people do not like but have been proven to work is the use of pop up windows or slide in advertisements on your web site. They grab your visitor’s attention because they jump right out at them.

Be sure to keep track of and analyze all your promotional efforts. Concentrate on the ones that work and drop the ones that don’t work. Don’t waste your valuable time.

You know what it takes to get traffic to your website so you need to get the most from each one of your visitors. You could add a message board or chat room to your web site. If people enjoy it, they will revisit your web site to participate regularly. Ask them to subscribe to your ezine, bookmark your site or complete a survey and remember to always offer them something free in return.

Keep yourself up-to-date with the latest internet business marketing ideas by buying internet business books, ebooks, private site memberships and joining appropriate forums. The internet and technology moves at such a rapid pace that you need to keep studying, learning and applying all the new website promotional ideas you can.

If you find a banner is not performing well on your website change it to a text link. Try a different colour text to draw attention to a specific area on your site or add some tiny graphics to break up the text and attract attention.

Visitors are looking for information so be sure your website offers unique, interesting and informative content for them to read. Keep the sentences and paragraphs short and to the point, try using lists, short tips and short articles as many people have little time and just skim over text but at the same time hope to find really useful information.

You can trade content with other ezine publishers or web sites. This is also a powerful and effective way to place your links on other targeted web sites.

Nothing is static on the internet and that includes your website. Be continually on the lookout for internet business marketing ideas to pull in more sales. Tweak and change things on your website to adjust to the expectations of your visitors and this will generate online income for you.

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5 Reasons Small Business Marketing Should Use Postcards

When considering different forms of advertising, always think about postcards. When I refer to postcards I mean 4 inch by 6 inch (4″x6″) flyers. I have many reasons to use them, especially in small business marketing, and I have found them to be very effective. Here are five good reasons why postcards should be included in your marketing campaign.

Reason #1: Low cost to print.

4″x6″ postcards are pretty inexpensive to print in comparison to most other printed items. I can have a box of 5,000 cards designed, printed, and delivered for under 0. Brochures can cost that much for 500. When dealing with small business marketing, these flyers can save a huge amount on marketing and printing costs.

Reason #2: Size.

I’m sure everyone has seen a 4″x6″ flyer at some point. Many times they are placed on your car or left in your door. These flyers are easy to handle, distribute, and save. If someone receives a 4″x6″ flyer with coupons on it, they are more willing to save it than if they receive the same coupons on an 8.5″x11″ sheet of paper. Obviously, everyone will have different reasons for using flyers, but 4″x6″ postcard-size flyers are effective in just about every situation.

Reason #3: Postage Costs.

Postage goes up quite often. It seems like every time I go to the post office, it has gone up again. When determining how small businesses will market to their target markets, postage is always part of the equation. If you are mailing a 4″x6″ flyer, it will cost you the postcard rate, not regular first class, which saves you almost half. Many people tell me they use a mailing house and it helps reduce costs, but I have used them before also. The savings you receive in postage is usually eaten up by the mailing house’s fees, and even before those fees, you still save money with 4″x6″ flyers.

Reason #4: Quality.

4″x6″ flyers are used quite a bit, especially by the entertainment industry. For this reason, there are many printers available for 4″x6″ flyers. You have to be selective in choosing your printer, but the better printers provide a top-quality finished product. The price I quoted earlier is for UV-coated, 14 pt stock, and full-color on both sides. Most small businesses struggle with price of printing because they usually can’t order large quantities. They usually end up using weaker quality products to save money, but 4″x6″ postcards can be top-quality and still save money.

Reason #5: Attention-Grabbing.

Many direct mailers tell me I should send a letter, sample, pen, and other garbage in an envelope. Besides the outrageous cost this brings, it weakens the response. People see a marketing piece in the mail a mile away, including postcard flyers. Will they take the time to open the envelope, maybe. Will they read the postcard flyer because the information is staring at them, definitely! Test the theory yourself: see how many envelopes you decide to open versus the number of postcards you read.

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Get the Most of Your Internet Marketing by Creating Your Own Business Marketing Blog

If you haven’t been hiding under a rock for the last few years, you’ve probably heard people talking about blogging for both business and pleasure. But you may have no idea what blogging is or how to get started. Well, I’m here to tell you.

Keeping a business marketing blog can do wonders for your business, both by driving traffic to your web site and by establishing you as an expert in your field.

I’m getting ahead of myself, so let’s start at the beginning. What is a blog, you ask? According to Wikipedia.com:

A blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.

What does this mean for you, the small business owner?  Blogging isn’t typically a method to get clients now; it’s more of a branding practice to get your name out there. Search engines love blogs because of the fresh content. With that being the case, a blog can bring new visitors to your site, and your regularly updated blog content can keep interested visitors coming back to your site to check out what’s new. Eventually, those interested prospects will start to see you as an expert, and the next time they need what you’re selling, they’ll remember you. 

The hardest part is coming up with fresh content for your blog. You can’t write a blog post once every two months and expect to have any favorable results. There’s nothing worse than a silent blog, so if you think you lack the time to maintain one, you’re better off exploring other options, whether that be looking into other internet marketing methods or hiring a copywriter to take care of the dirty work of actual getting your thoughts down into writing (yes, we do exist, and we can transform your knowledge and experience into interesting content that will attract the attention of your potential customers). If you can commit just a few hours a week to posting at least two blogs (or if you’re ready to hire a copywriter to take on this task for you), read on for more information about this increasingly popular marketing method.

Quite frankly, a small time commitment each week leads to the possibility of greater exposure for your business. Which means more interested customers are stumbling onto your web site, which means a higher chance of sales. It’s really very simple!

But maybe you’re not a writer, so it’s not that simple after all. If you find yourself staring at a blank page when it’s time to write your posts, take a moment to think about the questions your customers regularly ask you. For instance, let’s say you’re a financial consultant and people constantly ask you the easiest way to create a budget so they can pay their bills and still have fun money left over. Jot down the top ten tips that you would give your customers and describe each one in detail in its own blog posts. Just like that, you’ve got your first ten blog posts. If you post twice per week, you’re covered for five weeks!

Don’t let that stop your creative wheels from turning, though, because those five weeks will be gone before you know it. Keep looking for new ideas, and be sure to write them down as they come to you. You don’t want to be stuck scrambling for new material on a moment’s notice – you can bet your creative muse will be on vacation just when you need it the most!

I know what you’re thinking…”Sounds interesting, but how much is this gonna cost me?” Nothing more than your time, my friend. You can set up a new blog in mere moments with no out-of-pocket expense. Check out www.blogger.com or www.wordpress.com for a few free blog options. Yep, that’s right – FREE. Doesn’t get much better than that.

Or maybe you’re concerned about the technological aspect. Have no fear; you don’t have to know HTML code (or even know what that is) to create your own blog. The programs mentioned above do all the behind-the-scenes work for you, so all you have to do is start typing. What are you waiting for?

The next time you find yourself with the desire (or the need) to grow your business, consider the increasingly popular world of blogging to get your name in front of potential clients.

Happy blogging!

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Business Marketing for E-Commerce: Pay Per Click

A pay-per-click (PPC) campaign is an excellent form of business marketing for an e-commerce operation. Just because you build a website for your business showcasing its products or services does not mean that you will automatically get visitors, and customers. It takes work to drive traffic and then convert visitors into sales.

PPC Basics

A PPC campaign is one whereby the business owner pays a site like Google for click-throughs to their site. You select the keywords that are most often used in searches for your products or services, then pay for the results of gaining traffic. A PPC campaign is results-based, so in essence you will only be charged for its success.

Keywords Are Key

It can be difficult to decide on the best or most popular phrases on your own, but here are a few tips from marketing consultants.

Ensure your keywords are relevant and specific. For instance, broad terms like “laptop computer” or “computer software” are too common. Most savvy internet searchers know they need to narrow down the results by including more specifics such as “buy laptop computer virus protection” or “free anti-virus software”.

You can find the most popular words used to find your website by examining the site’s statistics. Nearly all hosting sites offer some form of analytics that will reveal search terms and their frequency of usage. Remember that if some of the terms are resulting in a visitor being erroneously directed to your site that these are not the keywords you want to pay for.

You might also want to include keywords that are related to your location, especially if your website’s main goal is to draw in local customers. For instance, you could narrow down the above example keywords even further as “London anti-virus software company”.

Landing Pages

Another factor in your PPC campaign is the place where their click-through takes them, or the landing page. If someone is specifically seeking an anti-virus software package that they can purchase, for example, they will not want to be routed to your “About Us” page. If you are paying for the keywords “free anti-virus software”, then you should direct their click to a page offering a free trial download.

Ensure that the link you are promoting is relevant to the keywords being entered. Customers who are thrown off course in their quest will be frustrated and unlikely to stick around and explore your site further.

Whilst a pay-per-click campaign can be a great business marketing tool to increase sales at your e-commerce website, it can also be a waste of money if you do not carefully consider the components. Most business owners do not have the time to keep up with all of the marketing concerns and it could be highly beneficial to hire a professional to help. After all, the goal is to increase profits, not throw away your marketing budget.

SmartNewLeads.com – Garrett Christianson – 720-335-6683 – Mlm training Network marketing advertising Free leads Online lead generation Mlm leads Lead generation software Mlm marketing Home business marketing Home business internet marketing Mlm marketing lead Mlm software…

Small Business Marketing Ideas – Website Design

Getting Rid Of The Brochure
Mentality Many business owners and entrepreneurs build a website without understanding the fundamental reasons for doing so. As such, they create what I call a ‘brochure’ website. You may have done this already.

Well don’t be upset, it’s a pretty natural thing to do. For some reason we decide to follow the lead of the majority, thinking if everybody is doing it, it must be the right thing to do… WRONG!

So, going against all conventional wisdom, why do we put up a website? What is the best way to use it? Why do you need or want a website?

The answer is LEAD GENERATION.
Lead generation is marketing your business! How is your web site structure important when it comes to lead generation and marketing for small business?

Landing Pages
Well, in order to generate leads you will need to make offers. Offers need to be tweakable. Therefore, you need to be able to update your content easily and quickly. More importantly though you must have a specific page for your offer. These pages are called ‘Landing Pages’. Let me explain…

Lets say you have a website where you are selling weight loss products. One of your supply companies is running a marketing campaign and you think you can make more sales while the campaign is running.

Would you send your visitor to the home page of your website, hoping that they find the specific information about the sales campaign? That’s not going to going to be a very effective marketing campaign! Or would you send them directly to the promotion?

You’d send them directly to it and make the offer very clear, being very specific about that offer and nothing else. No matter what you do online, you must be able to make clear offers to visitors in order to generate leads and sales for your small business.

You do that by sending them to specific pages, which we call landing pages. Hopefully, you will be able to edit these quickly and easily, so you can tweak your offers and get the best response possible.

Search Engines Want Content
They love to suck it up! The more content you have the better! There’s a saying ‘Content is King!’. Its true.

The more pages you have the better. The more often you add and update content the better. Did you know that the way your pages are linked together is very important?

Your internal page linking strategy is as important as your external links strategy. I can hear you thinking ’strategy, shhhhhmategy! this is getting technical, I don’t want to know about this’. That’s fair enough, it is technical.

And while you can put a website up and link it together any way you please, if you want a good search engine ranking, it pays to have your site built by a professional who knows about this stuff. By the way, what you call your pages and the physical directory or folder structure of your website is petty important too!

So if you’ve got a site that has pages named page1.html, page5.html etc, you should start thinking about keywords for your page names! Thats an important strategy too. Your small business marketing strategy must start by getting rid of the brochure mentality. You must start thinking lead generation. Everything starts with lead generation!

IT business lead generation marketing tutorial video by Joshua Feinberg.

Home Business Marketing MLM- Tips For Cold Calling Prospects

Cold calling prospects is treated with a vague distaste by both customers and the employees who actually have to make the call. Why?

Well, for those making the call, it can be difficult trying to think about how you are going to make the customer on the other end of the phone interested in a product that they can’t see and not make them feel as though they are wasting their time speaking with you about your Home Business Marketing MLM product or business.

It is tough! But before you give up and decide cold calling is pointless, remember why you are doing it?

Most companies at some point will need to make people interested in their product and a great way to do this is to call someone and tell them. Just about everyone has a phone in their house and so you can access huge numbers of people relatively easily.

Believe in your Product and Service! Warren Tattersall from The Health Success Site suggests that the most important thing about cold calling and getting people interested in your product is to ensure that the person who is selling it believes in it and knows all there is to know about it.

It is so easy for potential customers to be put off from buying a product because the person making the cold call and trying to sell it doesn’t know enough about it or thinks that the product is rubbish.

You may be thinking that it is done over the phone, so who will they know if I care or not. But we all know how telling a voice can be, so don’t try to cheat it!

Remember to do your research. If your product is aimed for middle aged women, there is very little point in trying to sell it to young male students. Knowing your target market is vital to building interest. You can easily get demographics for the areas you are calling, to make sure that you aren’t wasting your time.

Have a convincing opening! Your potential customers will decide within the first few seconds whether they are going to spend their valuable time talking with you. Having a clear and decisive opening to your conversation will set the tone.

Never start your conversations with a question that a customer can say no to. This pretty much kills the conversation and it is terribly difficult for the cold caller to regain their control and confidence quick enough to make the customer interested.

Remember to be direct. Don’t try to go around the houses. Potential customers have better things to do than sit and chat on the phone to someone that they don’t know. This will only aggravate them.

Patience is a virtue. This is going to have to be your mantra. For every one person who gives you the time of day, there will be another ten who are rude or don’t want to know.

Don’t take it personally. People are busy and can feel as though their personal space has been violated. Try to take this on board and don’t feel disheartened.

It doesn’t matter that one person says no to either your Home Business Marketing MLM proposition or your product. It is their loss! You have a great product and if they can’t see that, it’s fine.

If you are just at the point of considering whether or not Direct Sales or MLM is something that you can do and make money at it, you need to do some research before you make any decisions.

There are many online MLM training sites that can give you tips to get you on the right path to growing your Home Business Marketing MLM enterprise, so do some clicking and get all the free help that you can.

I wish you all the best good fortune in your new Home Business, Marketing MLM!

Business Marketing Tools – Three Tools That Are Essential To Your Online Marketing Success

Building your business on the internet is important and you need to learn new skills to succeed. As with anything there is a challenge in attaining new lessons. In this article what I want to speak about is the many business marketing tools that most people starting an online business need to familiarize themselves with so that they can succeed in business.

The first tool that I want to write about is call an Auto Responder. This tool is the cornerstone of most online businesses, an auto responder is a tool that is used to communicate, build relationships and follow up with all prospective leads and customers. An auto responder is an online tool that you subscribe to from a company that provides the ability for you to keep the name, email address and other contact information in one place. This list of contact information becomes very valuable and is yours to use at will.

The next marketing tool that I want to talk about is called a Lead Capture Page. This page is used to capture your leads contact information, usually the name and email of interested prospects. The lead capture page is used together with the auto responder so that you can send messages to them and keep them informed.

The last business marketing tool that I want to speak about in this article is a Sales Page. This tool is used to introduce your product or service to the prospect that opted into your lead capture page, wound up in your auto responder and now you are showing them the exact offer that you have for them. They are able to read your information and if they like it they are able to make the purchase on this page if your offer is something that they want.

www.MarketingProfessor.com Making the most of online marketing for small businesses with Social Media tips and strategies for Twitter and Facebook. Recap of this weeks blog activity Facebook for Business, 5 Useful Applications: www.marketingprofessor.com One More Reason Your Business Should Be On Twitter www.marketingprofessor.com This weeks posts share the top Facebook applications for business, as well as another reason businesses should be on Twitter

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Tips For Online Business Marketing

One of the best ways to boost your sales is to create concrete Online Business Marketing. There are numerous ways to market your online business like creating polls, adding sharing buttons to your content and on social networking sites.

But these are only ways to increase your online presence or visibility and do not guarantee that your presence is felt by the right prospect.

Rather an affordable PPC (pay per click) service is what you should concentrate on. A PPC (pay per click) is a service through which you create your ads and people or the targeted audience clicking on it would come as a charge to you.

Google adwords is one such Affordable PPC Services that gives an amazing response when you sign up for it.

The Google Adwords works on the principle that you should be marketing to your target audience; otherwise, no marketing would ever work for you.

With google adwords, you create your own ads and choose keywords. These keywords should be closely associated with your business. When people search on google using the set of keywords that are associated with your business, your ad would appear next to the search results page.

The best feature of these ads are that they pop-up and instantly grab the customers attention. In this way, if a customer clicks on your ad, you know for sure that this prospect can be turned in to a sale because the person is interested to buy what you’re offering.

You can also refine your PPC service with google adwords with the PPC plan. Making your presence felt at the right time to the right people would definitely boost your business.

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